| Monday, April 19 |
| 12:00 pm – 5:00 pm |
Registration Open
Upper Level Sands Lobby, Sands Expo Center |
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| Tuesday, April 20 |
| 7:00 am – 6:00 pm |
Registration Open
Upper Level Sands Lobby, Sands Expo Center |
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| 7:30 am – 2:00 pm |
United Fresh Foundation Golf Tournament**
Arroyo Golf Club
Tuesday the fun starts bright and early at the Arroyo Golf Club. This annual produce industry event brings together buyers, sellers, suppliers and most of all, friends within the produce industry! Check-in will begin at 6:15am from the Venetian Shuttle Area, Level 1, Venetian Hotel.
**Separate ticket required. Tickets can be purchased at registration. Space is limited.
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| 3:00 pm – 5:00 pm |
Keynote General Session Featuring Former Florida Governor Jeb Bush*
Lando Ballroom, Level 4, Venetian Hotel
"Leading in a Climate of Change"
Be inspired by keynote speaker Governor Jeb Bush, brother of 43rd President George W. Bush and son of 41st President George H.W. Bush, and respected business leader. Governor Bush’s presentation will explore how to manage through change, with an inspirational view of how to achieve success when surrounded by doubters saying it can't be done. Bush was an innovative two-term leader of one of the nation's fastest-growing and most powerful agricultural states, forging progress in education, business development, tourism and agriculture despite being buffeted by pressures in the economy, environmental priorities and the state's surging population throughout his tenure.
We'll also honor the produce industry's own, with the presentation of The Packer's Person of the Year Award and the graduation of Class 15 of the Produce Industry Leadership Program. |
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| 5:00 pm – 6:00 pm |
New Member Welcome Reception
Delfino Ballroom, Level 4, Venetian Hotel
Room 4101 AB |
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| 6:00 pm – 8:00 pm |
Viva Las Vegas Opening Party*
Tao Beach, Venetian Pool
The hottest ticket in town at Tao Beach, the plush poolside nightclub at The Venetian Hotel. This roof top bar is the perfect location for you to relax and enjoy time together…before the conference and trade show experience begin the next morning! |
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| 8:00 pm – 11:00 pm |
United FreshPAC Bowling Tournament**
Rio Lanes, Rio Hotel
The celebration continues on Tuesday night at this special event that has something for everyone - great bowling, music, food and drink! Plus, your participation helps fund the United FreshPAC, which supports a united produce voice before Congress.
**Separate ticket required. Tickets can be purchased at registration or at the door. To purchase your FreshPAC Bowling Tournament ticket, contact Angela Bezon at abezon@unitedfresh.org or call 202-303-3400 ext. 416 |
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| Wednesday, April 21 |
| 7:00 am – 6:00 pm |
Registration Open
Upper Level Sands Lobby, Sands Expo Center |
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| 8:30 am – 10:30 am |
Breakfast General Session*
Lando Ballroom, Level 4, Venetian Hotel
Launching A Lifetime of Healthy Choices: New York City's Commitment to a Salad Bar in Every School
School Salad Bars take center stage this morning with New York City school foodservice officials sharing their insights on increasing fresh produce in school meals. The New York City school system (NYC SchoolFood) is the largest school foodservice provider in the country, preparing 830,000 school meals every day and feeding more than 1.1 million students throughout the year. As CEO, Mr. Goldstein leads a staff of 10,000 employees providing meals in 1,600 locations in the city. As a student himself of New York schools growing up in Queens, Mr. Goldstein is now giving back to his community on a mission to serve nutritious and healthy meals.
Chef Jorge Collazo joined NYC SchoolFood in 2004 as its first Executive Chef. He was previously a chef instructor at the New England Culinary Institute, and held earlier Executive Chef positions with a number of major corporate dining management companies. Chef Collazo is committed to nutrition at the core of his feeding program, but also to creating meals that appeal to students in quality as valued consumer. Chef Collazo and his Culinary Concepts department work to design new products for the city school menus that are reflective of SchoolFood's nutritional goals, delicious and cost-effective.
The Future of Food Safety Legislation and Produce Regulation
Michael Taylor, Deputy Commissioner for Foods
U.S. Food and Drug Administration
FDA's senior food official joins United Fresh 2010 to discuss current food safety legislation pending before Congress,
and the Obama Administration's views on the future of produce regulation.
And, don't miss the presentation of the 2010 United Fresh Technical Award! |
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| 11:00 am |
Trade Show Ribbon Cutting
Trade Show Floor, Hall B, Sands Expo Center |
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| 11:00 am – 5:00 pm |
Trade Show Open
Trade Show Floor, Hall B, Sands Expo Center |
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| 12:00 pm – 12:45 pm |
Market Segment Learning Center Sessions
Trade Show Floor, Hall B, Sands Expo Center
Grower-Shipper Learning Center
Know Your Farmer: Telling Your Story Even When You’re Not Local
Fresh-Cut Processor Learning Center
Understanding Micro Testing Options in Fresh-Cut Operations
Wholesaler-Distributor Learning Center
Wholesale Facility Design To Save Energy and Costs
Retail-Foodservice Learning Center
Consumer Trends, Price Deflation & the Impact at Retail
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| 12:30 pm – 1:00 pm |
“Overview of the University of California GAPs Research Program”
Business takes on a more relaxed and friendly environment during happy hour on the trade show floor. Exhibitors will offer a variety of hospitality for all attendees.
Food Safety Demo Center, Trade Show Floor, Hall B, Sands Expo Center |
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| 1:00 pm – 1:45 pm |
“Getting Started -- PTI Milestones #1 & #2”
Traceability Demo Center, Trade Show Floor, Hall B, Sands Expo Center |
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| 1:30 pm – 2:00 pm |
“FDA’s Import Programs”
Food Safety Demo Center, Trade Show Floor, Hall B, Sands Expo Center |
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| 2:00 pm – 2:45 pm |
Market Segment Learning Center Sessions
Trade Show Floor, Hall B, Sands Expo Center
Grower-Shipper Learning Center
Building More Effective Retail Relationships
Fresh-Cut Processor Learning Center
Best Practices in Fresh-Cut Sustainability
Wholesaler-Distributor Learning Center
Produce Sales Opportunities in Schools
Retail-Foodservice Learning Center
Regulatory Pressures on Restaurants and the Impact on Produce |
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| 2:30 pm – 3:00 pm |
FDA's Reportable Food Registry
Food Safety Demo Center, Hall B, Sands Expo Center |
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| 3:00 pm – 3:45 pm |
“Synchronizing Data – PTI Milestone #3”
Traceability Demo Center, Trade Show Floor, Hall B, Sands Expo Center |
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| 3:30 pm – 4:00 pm |
“FDA’S GMP Modernization”
Food Safety Demo Center, Trade Show Floor, Hall B, Sands Expo Center |
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| 4:00 pm – 6:00 pm |
Trade Show Happy Hour
Trade Show Floor, Hall B, Sands Expo Center
Wednesday afternoon the fun starts right in the heart of the action – with a Happy Hour on the trade show floor! Enjoy a drink and network with current and potential vendors as you visit exhibit booths and business suites. |
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| 4:30 pm – 5:30 pm |
Produce Research Poster Session
Trade Show Floor, Hall B, Sands Expo Center
This year features 18 research reports by an international list of fresh and fresh-cut researchers, covering food safety and quality issues important to our industry. Only at the United Fresh Show do you get this concentration of fresh produce scientists, and an opportunity to talk with them one-on-one to see how their research can improve your products and your business. |
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| 6:00 pm – 7:00 pm |
Reception Honoring Women in Produce*
Delfino Ballroom, Level 4, Venetian Hotel
Rooms 4001 & 4101
The annual Reception Honoring Women in Produce is one of the most popular networking events at the United Fresh show. This special reception honors all women working in the produce industry and recognizes one outstanding female industry leader. This year’s guest speaker will be Lorri Koster, Co-Chairman, Mann Packing Company. |
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| 7:30 pm – 10:00 pm |
Leadership Alumni Reunion Dinner (Invitation Only)
Ghostbar, The Palms Hotel |
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| Thursday, April 22 |
| 7:00 am – 5:00 pm |
Registration Open
Upper Level Sands Lobby, Sands Expo Center |
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| 7:30 am – 9:45 am |
Industry Sector Breakfasts & Super Sessions*
Delfino Ballroom, Level 4, Venetian Hotel
Back for 2010 after their successful debut last year, United's four market segment boards will each host a networking breakfast, followed by a Super Session with customized content and a town hall discussion focused specifically on grower-shippers, fresh-cut processors, wholesaler-distributors, and retail-foodservice operators.
Grower-Shipper Super Session
Building Value in the Retail/Foodservice Partnership
Fresh-Cut Processor Super Session
Understanding Consumer Perspectives of Fresh-Cut /
Taking Advantage of New Business Channels in Fresh-Cut
Wholesaler – Distributor Super Session
The Changing Nature of Today’s Workforce
Retail-Foodservice Super Session
Shifting Consumer Trends at Retail & Foodservice
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| 10:15 am – 11:15 am |
Expert Council Seminar Series*
Delfino Ballroom, Level 4, Venetian Hotel
United's four expert advisory councils will host in-depth seminars in supply chain management, food safety & technology, government relations, and health & nutrition. Join the experts for four intense educational seminars that explore these critical topics impacting all sectors of the fresh produce industry.
Supply Chain Logistics Council Seminar
The Future of Produce Transportation
Government Relations Council Seminar
Understanding the Impact of Washington on YOUR Produce Business
Nutrition & Health Council Seminar
New Market Opportunities at Retail and Schools
Food Safety & Technology Council Seminar
Science Symposium
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| 11:30 am – 5:00 pm |
Trade Show Open
Trade Show Floor, Hall B, Sands Expo Center |
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| 12:00 pm – 12:45 pm |
Market Segment Learning Center Sessions
Trade Show Floor, Hall B, Sands Expo Center
Grower-Shipper Learning Center
Managing Labor Issues Through Good Times and Crisis
Fresh-Cut Processor Learning Center
New Product Launches – Success Principles & In-Store Execution
Wholesaler-Distributor Learning Center
Can Wholesalers & Distributors Profit From Regional Food Systems?
Retail-Foodservice Learning Center
Excellence in Foodservice – A Produce Roundtable Discussion with Award Winning Chefs
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| 12:30 pm – 1:00 pm |
“FDA’s Produce Safety Proposed Rule”
Food Safety Demo Center, Trade Show Floor, Hall B, Sands Expo Center
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| 1:00 pm – 1:45 pm |
“Case Labeling – PTI Milestones #4 & #5”
Traceability Demo Center, Trade Show Floor, Hall B, Sands Expo Center |
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| 1:00 pm – 2:00 pm |
UnitedFresh.TV - LIVE
UnitedFresh.TV Studio, Trade Show Floor, Hall B, Sands Expo Center
Winning Retail Strategies: Secrets of the Retail Manager Award Winners
Thursday afternoon, UnitedFresh.TV goes live with the 2010 Retail Produce Manager Award Panel. In this exciting live production, which will be broadcast in real-time to the internet, our award-winner retail produce managers will share insider tips about what consumers are really doing in the produce aisles! |
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| 1:30 pm – 2:00 pm |
“Innovations in Fresh Fruit Packaging”
Food Safety Demo Center, Trade Show Floor, Hall B, Sands Expo Center
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| 2:00 pm – 2:45 pm |
Market Segment Learning Center Sessions
Trade Show Floor, Hall B, Sands Expo Center
Grower-Shipper Learning Center
Making Sense of On-Farm Sustainability
Fresh-Cut Processor Learning Center
Telling the Positive Story of Fresh-Cut Produce
Wholesaler-Distributor Learning Center
PACA & Produce Inspection – An Update from the USDA
Retail-Foodservice Learning Center
The Future of Locally Grown -- Retail Roundtable Discussion |
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| 2:30 pm – 3:00 pm |
“Innovations in Vegetable Quality”
Food Safety Demo Center, Trade Show Floor, Hall B, Sands Expo Center
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| 2:30 pm – 3:00 pm |
Salad Bar Meet & Greet with NYC School Chefs
Trade Show Floor, Hall B, Sands Expo Center Membership Booth
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| 3:00 pm – 3:45 pm |
“Capturing Inbound/Outbound Data – PTI
Milestones #6 & #7”
Traceability Demo Center, Trade Show Floor, Hall B, Sands Expo Center |
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| 3:30 pm – 4:00 pm |
“Customer-driven Produce Safety Priorities”
Food Safety Demo Center, Trade Show Floor, Hall B, Sands Expo Center |
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| 6:00 pm – 9:00 pm |
Chairman's Reception and Annual Awards Banquet*
Delfino and Lando Ballrooms, Level 4, Venetian Hotel
Truly an event not to be missed! Thursday night we roll out the red carpet to honor the best and brightest on the front line of our industry. Join produce industry leaders and guests as we celebrate retail and foodservice champions who delight our end customers every day.
The 2010 Produce Excellence in Foodservice Award
During the evening's festivities, we'll honor the winners of the 2010 United Fresh Produce Excellence in Foodservice Awards, sponsored by Pro*Act. This program honors chefs and companies for their use of fresh produce in the culinary arts.
The 2010 Retail Produce Manager Award
Next, we pay tribute to the 2010 winners of the United Fresh Retail Produce Manager Award, sponsored by Ready Pac Foods, Inc. The Retail Produce Manager Award program honors those on the front line in supermarkets working everyday to increase sales and consumption of fresh fruits and vegetables.
Sponsored by:
Finally, we'll wrap up the evening with the $25,000 Grand Prize drawing for the "Salute to Leadership" Raffle. All proceeds from the raffle support the United Fresh Research & Education Foundation. Be sure to buy your tickets and join us at the banquet to see who will walk away $25,000 richer! |
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Friday, April 23 |
| 7:00 am – 3:00 pm |
Registration Open
Upper Level Sands Lobby, Sands Expo Center |
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| 8:00 pm – 5:00 pm |
Global Conference on Produce Sustainability***
Delfino Ballroom, Level 4, Venetian Hotel
On Friday, join global leaders for the kick-off event of the new United Foundation Center for Global Produce Sustainability, founded through the generous support of Bayer CropScience. In this one-day post show conference, you'll hear from retailers, produce companies, government officials and others on the real impact that sustainability can have on your business. |
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| 5:00 pm – 6:00 pm |
Sustainability Conference Reception***
Delfino Ballroom, Level 4, Venetian Hotel |
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* Requires Convention Package or All Access Pass
** Separate Ticket Required
*** Requires Global Conference on Produce Sustainability Package or All Access Pass |
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